Wednesday, 17 May 2017


Ways for Leveraging YouTube Marketing

YouTube is the third most popular website in the world and boasts of an impressive user base of more than 800 million users. This directly implies that if you haven’t done video marketing for your products or services yet, start rethinking about your marketing strategy. Undoubtedly videos add a new dimension to the marketing mix and if done properly, YouTube videos can add that impetus required for promoting your brand and to translate it ultimately into an increase in sales.

Becoming the Face of your Business

Demonstrating your products and services helps customers to follow along and observe the benefits. Instead of written instructions, videos are always more convenient to demonstrate the audience about the way your product works. You should especially showcase your most popular products on the videos while giving their detailed features, the advantages and the way they can be purchased.

Different types of videos include educational videos, interviews or testimonials. Introducing a familiar face of the company is quite helpful. Creating events/promotional videos are great for showcasing your products or services. Another cool alternative is to include a bit of your own life story into the video. When your audience sees you working behind the scenes of the business talking small facts about the inception of their business, and how it all started - all of this adds to the trust building, credibility and a bounce to your marketing efforts.

Creating a Company Channel

You should be setting up a dedicated channel for your own brand. This will help in having a more professional appearance and an active web presence. Organize and segment the videos into various categories in the form of playlists and series. YouTube has introduced the New Channel design lately for businesses. In fact, with the new channel design in place, creating a quality channel header representing the company created by a graphic designer will be the needful thing to do.
Encouraging people to visit your Website
You should focus on ultimately bringing people to your website for more conversions. Bringing in visitors to YouTube channel and not ultimately to your website won’t be enough. Initially, you should focus on growing the number of subscribers of your channel, however, ultimately there should be a sharp focus on pushing people to visit your website. Some of the ways in which you can do this are to include a link to your website in the first line of each of the description in the videos. Also, including links to your website in the ‘About’ section is quite beneficial for encouraging visitors to visit the company website. A creative idea is to include a teaser video on YouTube and then direct visitors to your business website for a complete version of that video.
Create Absorbing and Short Videos

Make it a point to create interesting, short and professional videos for your products and services. No one wants to watch videos that last more than required, as it is difficult to hold the attention of viewers for long. A video that is 2-3 minutes long is ideal. The viewers must be hooked to the video immediately which then indicates that they are going to watch the entire video. Other useful tips include: making sure that video is not shaky, planning the outline before starting off and paying attention to the lighting/sound quality of the video.

Using YouTube SEO techniques

It is as simple as that: if people can’t find your videos, they can’t watch them! You should apply SEO techniques for affecting ranking results on Google and other major search engines. Use few techniques by targeting keywords that have considerable volume search per month. Proper meta tags have to be created for easier ranking. Make sure that your title contains your full keyword and is used at the beginning of the title.

In the description make it a point to include your keyword in the first 25 words and at least a couple of times more throughout. Giving a clear call-to-action at the end of your video for the target audience to subscribe to your channel, like/leave a comment, share or click on a link which ultimately leads to your landing page is what would be advisable.

Promotion on Social Media Platforms

Social media is critical for getting followers for your YouTube videos. This will enable in getting more followers who want to engage with your content. Start promoting all your videos on social media channels.

Make sure that you include a snippet of what the video is all about for arousing interest and do encourage feedback from your followers and fans. Besides this, sharing YouTube videos within the blog improvises SEO ranking on Google. It also increases user engagement and helps in boosting traffic on your website. Embedding YouTube videos in related articles also helps in getting your message across the audience.

Promote Videos through Paid Advertising
If you have a set budget for promoting your videos, using paid advertisements for your YouTube videos can work great. The concept works quite similar to Google AdWords with a daily budget and selected demographics for your target audience. You will also require some relevant keywords to use in your campaigns. There is an available option called as TrueView in which you only pay if your video is watched for a minimum of 5 seconds. Make it a point to target the right audience for YouTube videos so that you end up paying for only the relevant ones.

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