Ways to use Snapchat for Business

Snapchat is a mobile photo messaging service which has become one of the fastest growing social apps in the world. It boasts of having a huge strength of 300 million+ monthly active users. About 71% of Snapchat users fall within the 18-34 age bracket which means that it targets the younger demographic. Your main audience is the Millennial and teens age group! This video and image messaging platform enable users to send self-destructive pictures/videos and all of them have a limited viewing time.

Businesses are using Snapchat for producing daily stories that engage the audience and to arouse their interest in knowing more about events occurring in their company. If you want to create a deeper connection with your followers, Snapchat can help you create loyal followers for your brand and boost brand visibility. Here are some innovative ways which can help you in using Snapchat for promoting your business.

Provide your users something unique

Snapchat allows only 10 seconds for displaying your content to your user.  This is quite a limiting factor for most businesses to showcase or talk about their product. For this, you will have to ensure that you offer enough incentive to the users to open and view your snaps so that they remain interested in knowing about the updates of your product. Some creative ideas for presenting are a quick tour of a significant part of your business, an upcoming event announcement, fun filled things being done at the workplace etc.

Simply make sure that the content you are presenting should be witty, snappy and interesting. You can also plan grand events of the company such as trade shows, anniversary, new management hires and other such important happenings which can enable your audience to directly view live events.

Tease your fans with new products

Incite your fans to get excited about the new products you are about to launch. In fact, creating a short video or an interesting picture about the new product which creates buzz and anticipation among the users can be beneficial in the long run. The unique nature of Snapchat is that the posts remain viewable till opened by the user.

Due to this, the posts are fresh, unlike other social media platforms where it is overcrowded and the posts get almost buried in the hugely crowded news feed of the user. On Snapchat, the audience remains engaged and the curiosity remains intact till the unveiling of the new products or series in the market. This will generate a high level of excitement amongst your users.

Hold contests & give them attractive offers

Holding contests, providing discounts and giveaways are innovative ways to spread the word around about your brand. Make sure that the prizes are attractive and worthy, while the entry rules for the contest are simple. The fact is that who doesn’t love free stuff? To utilize this factor, take care of this aspect so that they remain engaged with your brand and become ultimately loyal fans and strong advocates.

You could offer promo codes for special offers to all those fans who watch your entire story and ask them to send you their snap while holding your product in their hands or even go for a holiday theme. In this manner, you will be able to create a community Snapchat engagement with your users and foster a two-way communication.

Tie up with Influencers

Influencers who have a huge fan following can help generate brand awareness about your product. Getting associated with them will increase your brand value in a way that traditional media can’t. Some of the influencers can be users of your products and strong promoters. If given an opportunity, they would like to say something good about your products in an official way.

Give them the reigns for just one day and showcase your company from the perspective of a product user. This type of method can be wonderful for increasing your reach. It is very much understood that the influencer/expert will surely inform his followers about the takeover due to which there will be an increase in the engagement of your brand with the audience. Keep in mind to work with an influencer whose follower base is similar to yours so that you can engage your followers.

Interacting and Recognizing your Followers

Besides spending time on talking about your brand, make your feed with followers talking about your brand and promoting it. Launch Snapchat campaigns and announce a winner. In fact, your followers should not feel that your feed has become too self-serving. Treat your fans by showing them aspects of your business which have never been seen before. Take them behind the scenes of how you manufacture your product. Some of the other creative ideas can include introducing fans to really cool stuff and taking them behind the setup of an event or shoot.

For interacting with your followers, you can set a date and time for an interactive session of Q&A. Encourage them to send their questions to your Snapchat account or other popular social media channels beforehand. By allowing them to submit questions in advance, you can ensure that there won’t be any shortage of questions when you air that event ‘live’.