Benefits of LinkedIn Pages for your Company

LinkedIn is the largest professional network in the world. It has a total number of 460+ million users worldwide and its popularity is growing by leaps and bounds with every passing day. Professionals all over the world find it a great online networking platform to share knowledge and maintain work relationships for fostering a huge network within their niche or domain they belong to.

For any business, it has become essential to make use of this professional network to the maximum way possible for promoting their products or services. If a company is not using LinkedIn as a marketing tool, they are missing out on a ton of benefits associated with it. Here are some of the major benefits of creating a LinkedIn page for any business:

Sharing your Skills, Experience and Updates

LinkedIn allows you to share your experience, skills and expertise within your connections for creating awareness about your brand and to create brand engagement within your niche. LinkedIn helps in showcasing company culture too. Creating new updates about your company regarding new products/services, new employees or milestones highlighting your achievements can be a great source of information for not only your followers but also other members on LinkedIn within the niche. This helps to drive more traffic to your company’s website.

Not creating a LinkedIn page for the business can result in missing out on all the opportunities your business could utilize for increased conversions. Your updates can include blog posts, discussions, YouTube videos about the company and more. Each time any member within your network endorses your product or service, it creates a buzz among all your connections.

Showcase Pages

One of the features available on LinkedIn – Showcase pages enables businesses to promote specific products which they want to focus on and to popularize within their target market. Describing how new products could benefit your audience and meet their business needs is achievable through making use of these. New products especially require promotion and get introduced to the target audience due to which this feature proves to be quite beneficial in the long run.

SEO

Since all the major search engines rank LinkedIn quite high on search engine results, therefore if your LinkedIn company pages are optimized as per SEO best practices, it could prove quite beneficial for your company.  It will attain high rankings on Google search results if you are able to optimize your Company Page.

For this, use SEO friendly keywords within your description and within the copy to obtain desired rankings on Google. This becomes possible whenever your company name is searched or a keyword associated with your niche is typed by an online user while searching over the major search engines. If there are links back to your website within your posts, it can also increase the incoming visitor traffic on your website.

Links Employees of the Company

A great advantage of having LinkedIn company page is that it brings together all the employees of the company on one platform and they feel more connected with each other. When any employee updates their job profile, they are automatically linked to your company page. This is also a great feature for better networking and fostering a professional relationship among the employees, current & future customers as well as various referral sources. In this way, your employees can be a critical source for contributing to making your business successful.

Helps in Finding New Talented Employees

Who doesn’t want to have talented team members? Within the ‘Careers’ section of your LinkedIn company page, you have a wonderful opportunity to showcase your company’s achievements for attracting new and talented people as employees. Besides posting ‘job openings’, you can also post videos highlighting the culture and best practices about the company for job seekers. In fact, this will also help in driving traffic to your website.

Analytics

The Analytics feature available on a Company Page is much more impactful than the data simply available on your personal profile. It provides you information regarding the reach and the real engagement figures as well of your Company page. In fact, this will also enable you to obtain detailed insights comparison with your competitors. By making a detailed study and monitoring the kind of content you are sharing, you will be able to understand the kind of content that works best for your company so that you can alter your strategy accordingly.