Significance of Social Media for Businesses

The importance of digital marketing in today’s technology world cannot be underestimated. For businesses to grow and prosper, they require reaching out to customers worldwide. Since a majority of people are online, the requirement of reaching out to them over the Internet is inevitable. Social Media has played a significant role in achieving new heights for businesses.  

Brand building and increasing of conversions is quite crucial for every company. Here are some of the rock solid reasons which make it worthwhile for businesses to incorporate social media strategy as a part of their marketing strategy. It has been statistically observed that about 85% of the businesses which started using social media channels as one of their marketing tools saw an increase in their revenues. 

Tells the story of your brand

People of all age groups visit top social media platforms, including Facebook, LinkedIn and Twitter for socializing and knowing more about products/services. Social Media is one of the best tools for connecting with people. Businesses can convert their visitors into prospects and prospects into clients by increasing audience engagement on their website and on social media accounts.

Geographical boundaries

By using social media, you can reach in any part of the world. There are no geographical barriers which can prevent you in promoting your products and services anywhere on the globe. This is a big advantage with social media as you are no longer tied to the obstacles which you might face while promoting your product across different countries. A majority of people spend their time online and anyone who has an online presence can be targeted, which gives you a great opportunity to serve customers from all parts of the world.

Cost friendliness

Social Media promotion is also quite convenient, hassle free and cost effective for businesses compared to sticking to the traditional marketing techniques, such as print and media. Saving money is a significant factor for companies, especially startups which are still going through struggling days of building and establishing their business.

Improves your SEO

Search engines place a lot of significance to frequency and quality of posts. Frequent and quality content is also one of the most important ranking factors on search engines. Search engine crawlers do recognize that which pages are garnering targeted traffic and the ones which merely exist. A well planned and effective content strategy for posting on social media platforms is quite significant for securing top positions on the SERP.

Growing of Community

By creating a strong social presence on social media helps the growth of fans, followers and brand advocates for your business. Being online for people ultimately gives them a feeling of being a part of a community or a group. People who play the role of a cheerleader or a promoter of your products makes a significant difference for the brand. Community strength is a very powerful branding force. You can create valuable leads and generate revenue by fostering a community.

Two-way communication is essential

By using traditional marketing techniques, businesses spend their marketing budget on various methods, such as brochures, fliers and publishing ads in publications. This kind of marketing provides a one-way communication for businesses. With the advent of the Internet age, social media became increasingly popular amongst all age groups of people.

A great advantage in case of social media is that it creates two-way communication between the business and their target audience. Feedback is something which gives businesses the opportunity to grow and to assess whether they are heading in the right direction. Using various social media techniques gives organizations an opportunity to know the opinions and suggestions of their audience and in fact, they are able to directly interact with them online.

Social Media posts drive targeted traffic

Well-placed social media posts with relevant, interesting and original content makes all the difference. When you post quality content which appeals to your targeted audience, it increases the number of visitors and drives more traffic for your website.

Real time targeted ads

Besides being an inexpensive way of promoting your products out there, social media also offers the option of creating and floating paid ads. This is meant for promotion and distribution to reach out to the right audience who are looking for the kind of products/services you offer. Each social media platform has different segments by various demographic, interests, behaviors and social characteristics for reaching the right audience.

Find out about your competitors

With social media monitoring, you can found out valuable information regarding your major competitors. This will enable you to make strategic decisions in order to outshine them, which is good for you in the long run. Based on your competitors, you can improve the business in order to offer enhancements, improvements or additional content that might be missing otherwise and incorporating all those required tweaks in the strategies.