How to Use Twitter Lists more Effectively in Marketing

Twitter is one of the most popular social media platforms in the world today.  It is a microblogging platform where people go to keep up with the latest trends. Want to use Twitter for your business? Twitter offers many great features for businesses to help in promoting their products and services. You can use the available features to find your target audience and monitor them easily in an organized way.

A Twitter list will help you in categorizing all the people whom you follow in an efficient and useful way by assigning them in groups. It is a great way to organize your Twitter feed. A great advantage is that lists act as filters in enabling you to be able to view only the public tweets by people who fall within your selected groups based on specific criteria.

How will you create a Twitter list?

Here is how you can create your own list:

Click on your Profile Image and now click on ‘Lists’.

Click on ‘Create List’

Enter the name of the list and relevant description associated with it. Select ’Public’ or ‘Private’ as per your choice. Your selection will determine whether you would want to make your list visible to others or not.

Now start adding people to your list by searching for their names. Click the button which you see next to ‘Follow’ and now select ‘Add or Remove from List’ option.  Wow! You now have your own Twitter List. Here are some creative ways you can use them for your business:

Get connected to the Industry Leaders

You can create a separate list to engage and interact with veterans, experts and leaders within your niche. Start following the leaders within your domain.  This will give you a wonderful opportunity to add value to your Twitter account. Monitor their activities and tweets. Continue to retweet the most important ones, while also mentioning them frequently within your tweets.

Keep up with the latest trends

One of the most frequent uses of Twitter is to keep up with the latest trends. Creating lists is a great way to methodically go around and to stay organized. Doing this will prevent you from getting distracted by irrelevant tweets and the ones which are not useful for you.  Adding all the top and relevant news websites which are the first ones to announce breaking news should be your top contenders. Besides those, don’t miss out adding the ones which are unique websites with a different style so that you have an assorted list.

Create a Competitor List

Keeping an eye on your competitor tweets and monitoring them is surely a healthy sign and quite important for your awareness. Observe their tweets, their scoops, updates and the type of messages they give out to their audience. Staying on top of all this will be of great value for you. Preferably, don’t make your competitor list public. Use these observations and improve your own long term Twitter strategy.

Customer Relationships

As soon as you add someone to a list, (for instance, customers), they are notified and this lets them know that they are appreciated for their business. When any customer mentions you in a tweet, respond to them. A wonderful thing about using various social media channels, like Twitter is that they let you get closely communicate with your customers- the lifeline of your business.

You can interact with your customers by replying to their queries, comments or questions addressed to you. In fact, by offering special promotional discounts occasionally and responding to your customers, you let them know that you value them and care about them.

Create Lists for Events

Are you planning to attend a conference, professional event or a seminar? In such a situation, you can create an event-specific Twitter list so that you can include all those names that you met during the event. This will enable you to get in touch with them after the event too for continuing your professional association.

Secondly, in case you are one of the organizers, you can also create an event list separately with the names of all speakers and attendees for the function beforehand so that they will get an opportunity to interact with each other on Twitter and get connected with each other.

Resources for your followers

Private lists could be for your own personal use; however, you can create some public lists which can prove to be quite useful for your followers. Besides giving significance to what is valuable to you, give preference to all of what is valuable to them too. Offering selected lists for them containing the right resources will help in getting you further appreciated and they will look up to you as a symbol of authority within your niche.