Facts you didn’t know about Facebook Ads

Social media is an indispensable ingredient of our digital space today. Would you want to leverage the power of social media, especially the most popular social media platform like Facebook to create conversions and increase revenue for your company? If your answer is “yes” about all of this, you should harness the effectiveness of Facebook Ads for promoting your products and services. Here are some of the facts you need to know regarding Facebook Advertising which can be used by your brand for bringing about great results and reaching more people.

            

Using Audience Insights

Utilizing data from Audience Insights along with conversion data can indeed prove to be a great source of information for any Facebook campaign. The advantage in using info from this feature is that it helps in targeting prospects based on various characteristics including demography, behaviors, income etc. Besides these, discovering new ways to communicate with users will help in reaching the right targeted audience and increase the overall reach.

Facebook offers Click to Chat Features

This feature is not new, but definitely is one of the least used functions available in Facebook Ads. It is usually meant for those customers who have already visited a website and want to further clarify or might have few questions before making the actual purchase. Click to chat is an awesome feature from customer service perspective.

Pre-selected Similar Targeting Option

When this feature is selected before you run the Facebook ad, it will target the ad to those people who have same choices, interests, demographics etc. as the people for whom the original ad was created for. This is immensely useful as you could reach more customers and garner more conversions paying the same price as the original ad.

Amount of Text in the Image Ads also Matters

The reality is that the amount of text influences the effectiveness of your ad. The more text you will include in your image, the lower will be the delivery of the ad which you created on Facebook. Basically, Facebook prefers those ads which don’t have much text and such ads bring about lower cost per impression. Facebook also labels the images as ok, low, medium and high on the basis of image text ratio.

Do not Rely on Video Ads alone

In case you want to generate majority of conversions by using video ads, Facebook is not the relevant platform for doing that. Lead conversions by using video ads are comparatively less compared to the conventional image ads. They might generate audience interest and you can get a lot of likes and comments, however, when it comes to the website clicks, the numbers are not much.

Facebook issues you a ‘Relevance score’ for every Ad you Publish

The ‘Relevance score’ given by Facebook to each ad is an important criteria which indicates how well your ad is being received by the target audience and how relevant your ad is. It is based on a number of factors including the engagement of the intended audience, keywords etc. The relevant score ranges from 1 to 10 which means that if the ad is given a score of 1, Facebook considers it as irrelevant and if the score is 10, the ad is highly relevant.

Bid will Vary

It is critical to understand that the bidding on Facebook varies greatly with time. Since Facebook is extremely sensitive to marketplace changes, it is quite natural to assume that there will be a lot of variations and a monotonous strategy applied will not be effective every time in your Facebook ad campaigns. A bid effective today might not work tomorrow or even hours from now. The solution is simple: constantly continue updating/customizing your bids and strategies as you go along while creating your campaigns.